How to revolutionise your B2B product strategy with the customer in focus. A practical report by Shilu Mistry, Design Thinking expert In the highly competitive world of B2B products, customer centricity is no longer optional – it is a strategic necessity. Companies that prioritise their customers’ needs and preferences foster greater customer loyalty, increase customer … Continued
Take off to success as a product manager in 90 days… An article by Ulrike Schwitzko, PM1 Certified Partner Starting a new job as a product manager can feel like going on a rafting trip. You’re plunging into uncharted waters where exciting rapids await you. The first 90 days are crucial for learning to manoeuvre … Continued
The PM1 product manager role and competence model The product manager role model is based on the manifesto that the product manager is the entrepreneur for the product. Five interconnected roles can be derived from this, which the product manager has to fulfil: product market expert, strategist, requirements manager, interface manager and promoter. In order … Continued
Basis for the successful management of your product management organisation A contribution by Thomas Bauch, Managing Director PM1 PM managers are often inadequately prepared for their demanding role. Although experience as a product manager and attending a management seminar is necessary, it is by no means sufficient. In fact, a PM manager must master a … Continued
