Digitalisation and product management in the industrial B2B environment:What matters now and how you can create real added value as a PM A contribution by Marcel Nagel | PM1 Network Partner In this article, you will learn why digitalisation is more than just IT for industrial product management – and how you can use it … Continued
Design thinking in industrial sector: From incremental improvements to strategic product innovation A contribution by Shilu Mistry | PM1 Network Partner How product managers make more economically relevant decisions through customer-centric thinking Product managers in industrial sector have access to a wealth of data: product metrics, market analyses, technical feedback, service and sales insights. This … Continued
Why agility is also crucial for product managers in industrial sectors A contribution by Thomas Bauch, managing director, trainer and consultant The industry is undergoing rapid change, characterised by digitalisation, individualisation and sustainability. Global competition, complex markets and rapidly changing customer requirements call for flexible and iterative approaches. Agile methods are crucial to overcoming these … Continued
The product management process is key to efficient product development A contribution by Thomas Bauch, managing director, trainer and consultant A structured product management process is crucial for successfully managing a product throughout its entire life cycle – from market concept to phase-out. It helps to develop customer-oriented solutions, achieve strategic goals and make product … Continued
Product Strategy meets Business Innovation A contribution by Thomas Bauch, Managing Director PM1 In times of dynamic markets and rapid technological progress, companies are faced with the challenge of continuously securing and expanding their competitiveness. Product managers play a central role in this process by developing and implementing innovative approaches that drive both product strategy … Continued
Go out to the customer! A practical report by Shilu Mistry, Design Thinking expert 80% of products that come onto the market fail because they do not fulfil customer needs. That’s millions in lost revenue and ‘sunk’ R&D costs for a company. And perhaps a career killer for product managers. On the other hand, companies … Continued
The PM1 product management system We have it, every product management leader needs it: an operating system for effective product management. With our framework for product management, you can get your product management organisation into top form. Get to know the relevant structures and operational elements that you need to set up and manage successful … Continued
Why there is no alternative to the product business plan! A contribution by Thomas Bauch, Managing Director PM1 Do you know that? ‘I don’t have time to sharpen the saw because I have to saw’. Or: ‘Should I rather fight the alligators or dry the swomps?’ Why a product business plan at all? A product … Continued
Product portfolio management is actually quite simple… A contribution by Thomas Bauch, Managing Director PM1 You bring a product onto the market that fulfils the core customer benefit expectations and has something that the competition cannot offer. And ‘bäaahhhmmm’: you are handsomely rewarded with sales and revenue. The basic principle is simple, but as we … Continued
The key role of market potential for the right strategic decisions and sustainable product success Determining market potential plays a key role in strategic product business planning. Without knowledge of market potential, there is a risk of flying blind and making important strategic product decisions in uncertain territory. In this article, we will look at … Continued
