Product Strategy meets Business Innovation A contribution by Thomas Bauch, Managing Director PM1 In times of dynamic markets and rapid technological progress, companies are faced with the challenge of continuously securing and expanding their competitiveness. Product managers play a central role in this process by developing and implementing innovative approaches that drive both product strategy … Continued
Go out to the customer! A practical report by Shilu Mistry, Design Thinking expert 80% of products that come onto the market fail because they do not fulfil customer needs. That’s millions in lost revenue and ‘sunk’ R&D costs for a company. And perhaps a career killer for product managers. On the other hand, companies … Continued
The PM1 product management system We have it, every product management leader needs it: an operating system for effective product management. With our framework for product management, you can get your product management organisation into top form. Get to know the relevant structures and operational elements that you need to set up and manage successful … Continued
Why there is no alternative to the product business plan! A contribution by Thomas Bauch, Managing Director PM1 Do you know that? ‘I don’t have time to sharpen the saw because I have to saw’. Or: ‘Should I rather fight the alligators or dry the swomps?’ Why a product business plan at all? A product … Continued
Product portfolio management is actually quite simple… A contribution by Thomas Bauch, Managing Director PM1 You bring a product onto the market that fulfils the core customer benefit expectations and has something that the competition cannot offer. And ‘bäaahhhmmm’: you are handsomely rewarded with sales and revenue. The basic principle is simple, but as we … Continued
The key role of market potential for the right strategic decisions and sustainable product success Determining market potential plays a key role in strategic product business planning. Without knowledge of market potential, there is a risk of flying blind and making important strategic product decisions in uncertain territory. In this article, we will look at … Continued
We reveal the 10 most important secrets for success. A successful product launch in the B2B sector is not a game of chance, but the result of a clear market launch strategy and its structured implementation. This requires a conscious and well thought-out approach to the entire process. In this article, we reveal the 10 … Continued
