Organisational Anchoring of Product Management

This white paper describes various organisational structures for anchoring product management in a company. It highlights the advantages and disadvantages of each structure: In a functional structure, product management can be a separate department or be part of sales, marketing or R&D. In a business unit structure, product management is usually integrated into the respective units. The matrix organisation, in which product management acts as a separate unit in disciplinary terms, is also mentioned. Each structure has specific advantages and challenges, depending on company goals and product complexity.