Product Management Organisational Typologies

The white paper ‘Product Management Typologies’ describes how product management organisations adapt to different business typologies to maximise effectiveness and efficiency. Depending on the industry, product type and customer requirements, specific PM types emerge, such as PM in the product business, system and solution business, project and plant construction, and the supply business. These typologies address challenges such as market analysis, customer loyalty, variant management, and supplier integration. Specialised approaches in software and service management as well as in regulated markets are also outlined to illustrate the special task and process integration in PM.