Our training courses at A glance
Product Management Courses for industry & B2B sector
Our three-stage, coordinated product management courses with certification are aimed at product managers, heads of product management and employees in an interface function to product management in the industrial and B2B environment who want to develop and expand their expertise. You can also expand your expertise in our PM1 Elements training courses.
Whether you are a newcomer or a product manager with several years of experience – our training programme ensures that you become familiar with all the essential building blocks for successful and effective product management. Our entire training programme can also be put together individually for you and your company as in-house training.
The three-stage product management courses
Level 1 –
Foundation
In the PM1 Boot Camp Product Manager training, we train you to become an entrepreneur for the product.
The focus of the “All in One” foundation training is on developing a product business plan (PBP) for your own product and learning all the tools you need to become successful. The boot camp is available as a 5-day intensive training in presence with networking effect or as a compact training in 6 online live sessions.
The Boot Camp is the basis for achieving the PM1 Professional certificate level.
Level 2 –
Mastering
With our compact mastering training courses, you can further expand and deepen your product management skills in relevant key areas. All mastering training courses have a clear practical orientation. You focus on the essential methods, learn how to work effectively with immediately applicable templates and tools and receive lots of tips for your practical implementation.
At least two of the six mastering training modules are required to achieve the PM1 Master certificate level.
Level 3 –
Leadership
The PM1 Leader Camp was developed for product management leaders and those who want to become one. The training provides you with the complete framework for establishing and expanding effective product management. You will also benefit from the valuable peer-to-peer exchange of experience and immediate access to PM experts. The training shortens the analysis phase as an introduction to a consulting project.
By participating in the PM1 Leader Camp, you lay the foundation for your PM1 Leader certificate.
Level 1 – Foundation Trainings
Product Management Courses for Newcomers
Become the entrepreneur for your products in our PM1 Product Manager Boot Camp!
PM1 Boot Camp –
Become a Strategic Product Manager
Our basic training in a camp atmosphere, which will get you started as a strategic product manager in 5 days.
PM1 Boot Camp Compact –
The turbo to strategic Product Management
Our English online live version of the boot camp, in which you as a PM switch into turbo mode in 6 x 4.5 hours.
Level 2 – Mastering Trainings
Deepen your skills with the PM1 Product Management Courses
Deepen your Product Management skills in our mastering practice training courses.
NEW: Next Level Product Management
In our new masterclass you will get your skill level upgrade in agility, business innovation, digitalization and AI.
Product Portfolio Management
Learn how to set clear priorities for your portfolio and optimize your resources for more impact on the market.
Lateral Leadership for Product Manager
Learn how to activate your organization as a product manager to ensure product market success.
The successful & Product Launch
Here you will be given strategies and practical tools to launch products successfully, effective and with foresight.
Customer Centric Product
Strategy
In this course, you will learn how to develop customer-centric product strategies and conduct systematic customer interviews.
Rhetoric and Presentation Skills for Product Managers
In this training course, we will show you how to play your role as promoter and convince management and inspire sales as a PM.
Level 3 – Leadership Trainings
Seminars for Heads of Product Management
Everything you need to bring your organization to peak performance as Product Management Leader.
PM1 Leader Camp –
Seminar for Heads of Product Management
Here you get the PM1 framework for professionalizing your PM structure and process organization.
The PM1 Element Product Management Trainings
In the PM1 Elements, we focus on individual selected product management focus topics from our Foundation and Deep Dive training courses with the aim of deepening and applying them in an even more focused way. In our 4-hour Turbo Workouts, you can select the pieces of the puzzle that you are missing in order to take your skills to an even higher level.
PM Essentials
for interfaces & stakeholder
Step by Step to successful market segmentation
Creation of a market potential calculation
Systematic analysis of customer value expectations
Methods and tools for successful competitor analysis
Develop and evaluate strategic options
Product positioning and marketing instruments
Calculate business cases and create roadmaps
Introduction in the PM1 Product Manager Toolbox
Outcome-based training – Highly practical transfer and immediate work results
- Thinking from the end result: All PM1 training courses are consistently orientated towards specific types of results to be delivered
- Immediate work results: As a trainee, you generate concrete work results during the training that you can take away with you
- Maximum practical transfer: The threshold for concrete and real practical application is already taken during training
One example of the outcome-based training approach is the product business plan. Instead of arbitrary methods and tools, the training focuses on the creation of a complete business plan, which is the strategic core task of a product manager. Managing directors expect product managers to be able to present well-founded market analyses and strategic options systematically and precisely.
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The PM1 Training Programme
Our training programme provides you with all the essential building blocks for successful and effective product management.
Product Manager Certification
Boost your career and secure your demonstrable qualification with the PM1 Certification Programme.
Product Management Consulting
We advise you on your questions using our product management framework.
Product Manager Coaching
In addition to traditional training, we support you with your specific topics and tasks.