PM1 EXPERTISE | PRODUCT MANAGEMENT methodology
Product Management Knowledge
Welcome to our product management knowledge page! Browse through our posts that will help you understand the basics of product management and discover advanced strategies, methods and tools. Whether you’re new to product management or already experienced, you’ll find valuable resources to expand your knowledge and sharpen your skills.
Product Management Definition: What is product management?
Product management is the core discipline concerned with the planning, development, launch, and continuous improvement of a product. It connects various departments, such as development, marketing, and sales, to ensure that products meet market demands and are also commercially successful.
A product manager defines the vision, creates roadmaps, and ensures that the product meets the needs of the target audience. This involves considering market analyses, customer feedback, and technological developments.
Why is product management important?
Effective product management ensures that resources are used efficiently and that products offer the highest added value. Through clear objectives and continuous optimisation, the product manager ensures the long-term success of the product.
Product management definition: Essentially, it describes the overall responsibility for the life cycle of a product, from the initial idea to market readiness and beyond.
The product management system
The PM1 product management system We have it, every product management leader needs it: an operating system for effective product…
The product management process
The product management process is key to efficient product development A contribution by Thomas Bauch, managing director, trainer and consultant…
The product business plan – more than a necessary evil
Why there is no alternative to the product business plan! A contribution by Thomas Bauch, Managing Director PM1 Do you…
The Key Role of Market Potential
The key role of market potential for the right strategic decisions and sustainable product success Determining market potential plays a…
Strategic business innovation
Product Strategy meets Business Innovation A contribution by Thomas Bauch, Managing Director PM1 In times of dynamic markets and rapid…
Product portfolio management (PPM)
Product portfolio management is actually quite simple… A contribution by Thomas Bauch, Managing Director PM1 You bring a product onto…
How to make your product launch a success
We reveal the 10 most important secrets for success. A successful product launch in the B2B sector is not a…
Digitalisation in Product Management
Digitalisation and product management in the industrial B2B environment:What matters now and how you can create real added value as…
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The PM1 Training Programme
Our training programme provides you with all the essential building blocks for successful and effective product management.
PM1 Element Training
Get to know our 4-hour practical workshops with selected product management focus topics.
Product Management Consulting
We advise you on your questions using our product management framework.
Product Manager Coaching
In addition to traditional training, we support you with your specific topics and tasks.