In our practical workshop, you will apply the methods and tools you have acquired directly to your own products.
PM MASTERCLASS | 3 Modules PRACTICE TRAINING | hybrid
PM1 Next Level Product Management Masterclass
Your skill level upgrade now in agility, business innovation, digitization,
and Artificial Intelligence.
Product managers, as “entrepreneurs for the product,” are at the center of digital transformation and face significant challenges. Just as a canoeist needs to react quickly and adapt effortlessly to navigate every whirlpool and rapid, you need the ability to act agilely despite predefined strategic frameworks, develop customer-centric strategies, and rethink product management.
PM1 Next Level Product Management Masterclass
Skill level upgrade now in agility, business innovation, digitization, and AI. The masterclass for Product Managers in B2B and industry.
- Masterclass in Hybrid format
- For product managers, PM leaders, innovation managers, business development
- Methods and tools to promote a customer-oriented culture in your company
- Preparation, implementation and follow-up of customer surveys in the industrial and B2B environment
- Outcome-based training approach with immediate application to your own situation
- Training delivery hybrid: 2 modules online-live (6x 0.5 days each) and 1 module face-to-face (2 days)
- Extensive working documents and templates
- Module for PM1 certificate program “PM1-Master”
- Open intensive training in an interactive online format
- Solid basic training to become a strategic product manager in the industrial and B2B environment
- Building block for the PM1 Master certificate level
Core topics: Integration of customer feedback into a customer-oriented product strategy, agile tools and methods: customer journey mapping, user personas, value proposition canvas, preparing, conducting and following up customer interviews; guidelines; questioning techniques; funnel question technique; defining and validating working hypotheses; green field approach vs. settled situation; customer interview matrix; win-loss analysis; pricing sensitivity meter; Kano
No training dates available
Currently no dates available.
Please contact us for information on future training courses.

At one glance
- Training contents and procedure
- The goal: Maximize the success of your products with customer-centric strategies and agile methods
- The target group: For product managers, heads of product management, business development and development managers
- Your benefits:Optimized product strategies and sustainable customer loyalty
- Our online training courses: interactive and productive
- What we say – participants’ opinions
Training curriculum
The product management masterclass in hybrid format comrises 2 online-live modules (6x 0.6 days) and 1 face-to-face module (2 days).
On-Boarding
On-Boarding
During the onboarding phase, you will enter the training prepared with all other participants and with a homogeneous basic knowledge and reference picture for effective product management. In addition, you will select relevant topics from practice for application in outcome-based training.
Session 1 The agility value promise
Session 1 The agility value promise
We start with an introduction to the agile world and answer the following key questions: What does agility actually mean? When does agility make sense? What are the framework conditions for agility? What agility concepts are there and for whom are they suitable? How does agility in the company differ from agility in product management? At the end of the session, you will have a comprehensive overview and be able to orient yourself in the agile world.
Session 2 Agility in product management
Session 2 Agility in product management
In this session, we will focus on what exactly agility means in product management. We will build on our PM role model and process navigator and examine which agile methods can inspire product management.
We look at the differences between product and business development, and between inside-out vs. outside-in. We show the similarities and differences between PM, business development and innovation management and how agility influences them.
Session 3 Efficiency tools in product management
Session 3 Efficiency tools in product management
In the end, agility always starts with the individual themselves. What can I do as an individual product manager to become more agile and also more efficient? The use of software tools and artificial intelligence has increased enormously in recent years.
But which tools really help? How and when can I use tools like ChatGPT without hesitation? And how can I organize my own work in an agile way? In this session, we will look at specific use cases that will really help you as a product manager.
Session 4 Ideation und customer centricity
Session 4 Ideation und customer centricity
Putting the customer at the center of “finding” new products is a core aspect of agility. It is about shaping, kneading, discarding, reinventing and validating ideas in the so-called “ideation” phase using the shortest possible feedback cycles.
The design thinking process with the customer journey, structured customer interviews with the funnel technique and other creativity techniques are central components that are taught in this session.
Session 5 Agile product development
Session 5 Agile product development
If the time-to-market is getting longer and longer and the product then fails to meet customer requirements, something has gone very wrong. Agile product development promises a remedy and provides methods for faster and more accurate development.
Many companies are already working with these methods, especially in the area of software development. In this session, we will first provide an in-depth overview of the main approaches such as SCRUM and agile frameworks such as SAFe. We will then look at the role of the product manager, how they differ from the product owner and how collaboration works.
Session 6 Product design and UX
Session 6 Product design and UX
An appealing product design and user interface are a key factor for product market success. But as a product manager, how do I actually assess the quality of a UX design? What makes a product design a strong product design? And how can I review different design options in an agile way?
In this session, we will dive into the world of industrial and UX designers and get the basics to better evaluate, improve and manage the design aspects of our products.
Session 7 Agile business innovation
Session 7 Agile business innovation
Every product needs a business framework. In many cases, this is already set. But sometimes it can make sense to change the business model. Or entering a completely new market requires parallel business development.
In this session, we will show which business models actually exist in the industrial sector and how they can be quickly modeled and compared using Business Model Canvas. Using the lean start-up approach, we will show you how to test the critical assumptions before you invest too much.
Session 8 Product digitalization
Session 8 Product digitalization
Digitalization is not just a technical phenomenon, but above all an enabler for new business models. Processes that were previously very costly to map can now be implemented with a fraction of the effort.
In this session, we will look at the various patterns that can be used to digitize products. We will also look at the approaches that artificial intelligence offers to improve or rethink products.
Session 9 Alternative pricing-models
Session 9 Alternative pricing-models
How do you actually find out the willingness to pay in a new market in an agile way? Cost-plus is still the most widespread pricing model in the industrial and B2B sectors. But there are plenty of alternative pricing models: Value-Based-Pricing, Total Cost of Ownership, Price-Bundling, Individualized Pricing, etc. However, these are often linked to certain prerequisites in order for them to work.
In this session, we will break down the different approaches, identify the areas of application and the respective advantages and disadvantages.
Session 10 Strategic business partnerships and cooperations
Session 10 Strategic business partnerships and cooperations
You can’t and don’t have to be able to do everything yourself. Strategic partnerships and collaborations are an agile approach to providing the necessary expertise, products and sales channels for tapping into new markets faster and better.
However, certain framework conditions need to be created in order for collaborations to succeed. In this session, we will show you what is important when selecting, setting up and managing a strategic cooperation.
Our agile, AI, digitalization and business innovation experts
We have brought together the experts for business innovation and agile management from our PM1 trainer team for the design and implementation to provide you with the highest level of knowledge and methodological expertise.
Thomas BauchManaging Director, Product Management Expert Consultant and Trainer
Portimão and Munich

Managing Director, Product Management Expert Consultant and Trainer
Portimão and Munich
Expert Fokus: Produktportfolio-Management, PM Organisationsentwicklung
- Graduate engineer in mechanical engineering and MBA in corporate management
- Managing Director Strategy & Marketing Consultancy QQconsulting
- Specialising in medium-sized technology companies, B2B, capital goods
- 40+ projects for the development and optimisation of product management
- Specialist for product portfolio management
- Deputy Chairman of the VDI Product Management Committee
- 10+ years of open and company-specific PM training with 1,500+ trainees
- 10 years of product management leadership experience in the industry
Ganzheitliche Kompetenz
As a graduate mechanical engineer and MBA in corporate management, Thomas Bauch speaks the language of engineers and technicians as well as that of business economists, controllers and sales people, which allows him to create important and stable bridges between these areas. His coaching training allows him to master the often complex tasks in a company with confidence, including on a social and relationship level. Clients, partners and former superiors and employees describe Thomas Bauch as entrepreneurial, results-orientated, creative, analytical and persuasive.
Management und Führungserfahrung
Thomas Bauch has 20+ years of professional experience in strategy, product management, business development, product development, marketing and sales in the industry, specialising in capital goods, technology and medical technology. He spent 12 years as an executive in various corporate functions in a fast-growing technology company. Several positions were combined with international management experience, P&L responsibility for up to 70 employees and € 10 million cost budget. The development and management of a new business unit in the project business with an accumulated turnover of € 50 million in 5 years should be emphasised. Thomas Bauch always has the practical realisation of theoretical concepts in mind.
Christoph MairProject Management Expert, Chief Scrum Master, Trainer and Consultant
Odelzhausen

Project Management Expert, Chief Scrum Master, Trainer and Consultant
Odelzhausen
- 20+ years of experience in agile, classic, hybrid project management, focus: consulting/ coaching/ training for digital and agile transformation (Design Thinking, Business Model Generation, Lean Start-up, Scrum, Kanban, SAFe, LeSS, Nexus, Scrum@Scale, “Flight -Levels”)
- Dipl.-Wirtschaftsing. (FH) and MBA (Master in Business Administration, ESADE Business School)
- Project/program manager and “Chief Scrum Master” for projects with up to 50 (full-time) team members
- Expert in product and project portfolio management at the interface between business and development
- Industry experience: banking/insurance, (renewable) energy, telecommunications, mechanical engineering, medical technology
- Independent Lean-Agile Enterprise Coach since 2017
Shilu MistryDesign Thinking Expert, Trainer, Consultant, Coach
Munich

Design Thinking Expert, Trainer, Consultant, Coach
Munich
Expert focus: Design thinking and customer centric product development
- Bachelor business administration, specialising in marketing
- MBA Health administration
- 10+ years leading project teams with design thinking and agile approach
- 8+ years Product Manager Big Data and eHealth
- 4+ years as Manager Life Sciences in management consulting
- Diverse experience as a business development manager
- Several years of experience as a market analyst
Design thinking training and consulting practice
For Shilu, design thinking is not just a trend, but an essential attitude and method in her daily work to support and coach teams in product development. With her extensive experience as a product and business development manager, she knows all about the complex economic challenges. She is firmly convinced that the best and most sustainable solutions can be found through a targeted and systematic adoption of the customer perspective. Over the past 10 years, she has led and coached various project teams on the basis of design thinking, lean and agile methods. Her goal has always been to coach teams to move quickly and effectively from the vision of the product to its implementation. She led the teams in training sessions and workshops from brainstorming, concept creation and prioritisation to specific product design and MVP product launch.
Product and innovation management experience
During her professional career, Shilu has led numerous digital projects and teams, such as the development and launch of cloud and big data analytics platforms, mobile apps and e-commerce websites. Shilu combines different competences and roles as innovation manager, product manager, business development and marketing manager. She worked with key stakeholders from strategy development and management, but also at implementation level with programmers and designers, as well as with marketing and sales.
Ulrike SchwitzkoPM1 Certified Partner, Product Management Expert, Trainer, Consultant and Business Coach
Munich

PM1 Certified Partner, Product Management Expert, Trainer, Consultant and Business Coach
Munich
Expert Fokus: Downstream Produktmanagement & Service
- 15+ years of product management & marketing experience in B2B and capital goods
- Focus on product marketing, service product management, medical technology
- Bachelor’s degree in Business Administration, specialising in business administration and marketing
- Certified trainer and online trainer at the DVCT training institute “Competence on Top”
- Specialist for digital marketing
- Various market launch projects in an international environment (Europe, USA, Asia)
- 10+ years of intercultural, lateral leadership experience
- 10+ years of experience with sales training and coaching
15+ Jahre Produktmanagement-Erfahrung im B2B Umfeld
Ulrike Schwitzko has 15+ years of professional experience in strategic product management and marketing with a focus on capital goods and software-based technologies. In her various professional positions in a fast-growing, global medical technology company, she was responsible for products in different life cycle phases and in highly competitive market environments. As a manager, Ulrike Schwitzko established and led product management, marketing and project teams in Europe, Australia and Singapore across disciplines and departments. In her role as product manager, she conducted numerous sales training programmes and individual coaching sessions.
Expertise Service und Service-Produktmanagement
Ulrike Schwitzko’s many years as head of a technical service team and the associated daily interaction with users and customers have given her a particularly strong, customer-centred attitude and mindset. She then put this to optimum use over several years as PM Manager for a service portfolio.
The goal: Upgrade your product management skill-set in agility, business innovation, digitalization and AI
Product managers need to realign the way they work from now on, as markets, technologies and customer expectations are undergoing rapid change due to digitalization and globalization. Technological advances such as artificial intelligence and shorter product lifecycles require faster and more flexible development processes. Customers expect tailor-made solutions and constant product improvements, which makes an agile, customer-centric way of working necessary. Agile methods such as Scrum or Kanban make it possible to work in shorter cycles and react more quickly to market changes. Product managers also need to work more cross-functionally to develop innovative solutions, as collaboration between IT, marketing, sales and design is becoming increasingly important. A data-driven decision-making system is essential to understand customer needs, optimize products and take advantage of market opportunities.
With this training, you as a product manager will expand your repertoire with agile methods, business innovation, digitalization and AI to open up new horizons of success for yourself, your products and your company. If agility approaches already exist in your company, you will develop into a competent discussion partner at eye level.
The target group: Product managers, heads of product management, business development and development managers who want to think beyond
The training was designed for experienced product managers, PM leaders, business unit managers and business development managers from the industrial and B2B sectors who want to rethink product management against the backdrop of agility, business innovation and digitalization.
Anyone wondering how to build up new business areas in an agile way, develop digital product solutions and improve the competitiveness of their own product beyond pure functionality, how to test new strategies on the market in an agile way or adjust the accuracy of products will take a lot away from this training.
Your benefits: Optimized product strategies and sustainable customer loyalty
Increase of your methods & tool competence
Holistic integration of agile methods
You will learn how to optimally combine the customer-centric approach with traditional product management methods to maximize your product market success.
Outcome-based and digital work results
Each participant works interactively directly on their own panoramic whiteboard, which brings together all the training content. You will also receive work results and ready-to-use templates in digital form.
Flexibility, cost efficiency and global reach
The training is easy to integrate into your own schedule and requires no travel costs or time. Participants from different parts of the world can easily take part.
Expert access and practical relevance
All trainers have been product managers and heads of product management themselves, and draw on in-depth experience and ongoing projects to establish and expand product management across various industries in the B2B environment
Module for the PM1-Master certificate level
Secure a demonstrable qualification with the PM1 certification program. With this training, you will fulfill a building block for the PM1 Master level.
Our online training courses: Interactive and productive
Our online training courses follow the outcome-based training approach. The structure and process are based on specific types of results that are developed in the respective training course. Each participant works interactively on their own panorama whiteboard, which brings together all the content.
This creates a clear overview and enables valuable work results. The results are put into a presentable form during the training, which can later be used for communication with stakeholders in the company. This results in high practical relevance and transfer. The workshop offers a balanced mix of method input and direct application.

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