PM1 elements | 3.5-hour turbo workout | online-live
Business Case & Roadmapping
In this 3.5-hour workshop, we will show you two elementary tools in product management: the business case and the product roadmap.
The business case provides a quantitative assessment of the financial performance of your product and enables you to analyse and compare strategy scenarios. Ultimately, the business case determines whether a product development or launch is an economically viable investment.
Learn how to optimally design the product roadmap as a visualisation tool for planned developments and the long-term strategy of a product and how to use it as a communication and management tool for your stakeholders.

What you can expect …
You will receive step-by-step instructions on how to create a business case template and roadmaps for your company. For the business case, we will work out all relevant economic key figures (contribution margin, ROI, break-even, etc.), simulate various scenarios and their positive and negative effects on profitability. We will also show you how to prepare business case calculations and roadmaps for decision-making bodies.
For the workshop, please think in advance about possible assumptions and working hypotheses such as sales forecasts, market trends and competitive factors.
Registration
Elements training –
Business case & roadmapping
Create a business case template for your company and use the product roadmap as a management tool with confidence.
- Compact 3.5-hour online-live format – can be flexibly integrated into everyday working life
- Hands-on focus: In these training sessions, you can try things out in practice and bring your own cases with you
- For newcomers, experienced product managers without training, or as a refresher
- Prior participation in the PM1 Boot Camp is recommended
- Outcome-based training approach for direct work results and maximum practical transfer
- Digital training manual as PDF
Core topics: Contribution margin calculation, break-even and ROI calculation, introduction to a business case XLS tool
Deine Personal Trainer

Siobhan
Maughan
Product Management Expert, Consultant and Trainer | Certified Partner

Ulrike
Schwitzko
Product Management Expert, Trainer, Consultant and Business Coach | Certified Partner

ENGLISH
Online-Live
890,00 €
Total Price (Net) / 1–2 Participants
Your benefit
- Individual and exclusive: For you and one additional participant, together with your PM1 personal trainer
- Focused: You only book the training modules you need to optimize your product management skill set
- Flexible: Compact 3.5-hour live online format – easy to integrate into your workday, with individually scheduled sessions
- Hands-on focus: These training sessions allow you to apply methods more intensively and bring in your own real-life cases
- Getting started or refreshing your skills: Designed for experienced product managers as well as beginners who want to learn or refresh specific training content from the PM1 training program
All PM1 Elements at a Glance
This will take you directly to the individual element training courses.
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