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PM1 elements | 3.5-hour turbo workout | online-live

Business Case & Roadmapping

In this 3.5-hour workshop, we will show you two elementary tools in product management: the business case and the product roadmap.

The business case provides a quantitative assessment of the financial performance of your product and enables you to analyse and compare strategy scenarios. Ultimately, the business case determines whether a product development or launch is an economically viable investment.

Learn how to optimally design the product roadmap as a visualisation tool for planned developments and the long-term strategy of a product and how to use it as a communication and management tool for your stakeholders.

What you can expect …

You will receive step-by-step instructions on how to create a business case template and roadmaps for your company. For the business case, we will work out all relevant economic key figures (contribution margin, ROI, break-even, etc.), simulate various scenarios and their positive and negative effects on profitability. We will also show you how to prepare business case calculations and roadmaps for decision-making bodies.

For the workshop, please think in advance about possible assumptions and working hypotheses such as sales forecasts, market trends and competitive factors.

Registration

Elements training –
Business case & roadmapping

Create a business case template for your company and use the product roadmap as a management tool with confidence.

  • Compact 3.5-hour online-live format – can be flexibly integrated into everyday working life
  • Hands-on focus: In these training sessions, you can try things out in practice and bring your own cases with you
  • For newcomers, experienced product managers without training, or as a refresher
  • Prior participation in the PM1 Boot Camp is recommended
  • Outcome-based training approach for direct work results and maximum practical transfer
  • Digital training manual as PDF

Core topics: Contribution margin calculation, break-even and ROI calculation, introduction to a business case XLS tool

Product Management Expert, Consultant and Trainer | Certified Partner

About the Trainer

Product Management Expert, Trainer, Consultant and Business Coach | Certified Partner

About the Trainer

Design Thinking Expert, Trainer, Consultant, Coach | Network Partner

About the Trainer

Total Price (Net) / 1–2 Participants

Your benefit

  • Individual and exclusive: For you and one additional participant, together with your PM1 personal trainer
  • Focused: You only book the training modules you need to optimize your product management skill set
  • Flexible: Compact 3.5-hour live online format – easy to integrate into your workday, with individually scheduled sessions
  • Hands-on focus: These training sessions allow you to apply methods more intensively and bring in your own real-life cases
  • Getting started or refreshing your skills: Designed for experienced product managers as well as beginners who want to learn or refresh specific training content from the PM1 training program
pm1-infografik-pm-kernprozess
PM essentials for interfaces & stakeholders
pm1-infografik-marktsegmentierung
Step by step to successful market segmentation
pm1-infografik-marktpotenzial
Creation of a market potential calculation model
pm1-infografik-kunden-nutzenerwartungen
Systematic recording of customer benefit expectations

 

pm1-infografik-wettbewerbsanalyse
Methods and tools for analysing the competition
pm1-infografik-strategische-optionen
Develop and evaluate strategic options
pm1-infografik-marketing-instrumente
Product positioning and marketing instruments
pm1-infografik-business-case
Calculate business cases and create roadmaps
pm1-infografik-pm-toolbox
Introduction to the PM1 Product Manager Toolbox

The PM1 Training Programme

Our training programme provides you with all the essential building blocks for successful and effective product management.

Product Manager Certification

Boost your career and secure your demonstrable qualification with the PM1 Certification Programme.

We advise you on your questions using our product management framework.

Product Manager Coaching

In addition to traditional training, we support you with your specific topics and tasks.