pm1 Elements | 3.5-hour turbo workout | online-live
Creation of a market potential calculation model
A well-founded analysis and estimate of the market potential is an important step in assessing the attractiveness of a market and making an investment decision based on this. However, it is rarely possible to find industry reports, studies and statistics that provide the exact data required for a precise assessment.
Product managers must therefore have the ability to create their own market potential calculation model and, like a detective, gradually put together the necessary information like pieces of a jigsaw puzzle.
What you can expect …
In our Elements training, we focus on different methods that help us to create such a calculation model and determine the market size and market potential.
Core topics: Identification of the 4 key aspects for market potential analysis (market size, growth potential, earnings potential, diversification potential), evaluation of market attractiveness based on market indicators, use of quantitative methods such as bottom-up, top-down, per competition and per analogy approaches, creation of a calculation model for market potential estimation for own product
Registration
Elements training – Creation of a market potential calculation model
Build a well-founded market potential calculation model and make informed product decisions in the future.
- Compact 3.5-hour online-live format – can be flexibly integrated into everyday working life
- Hands-on focus: In these training sessions, you can try things out in practice and bring your own cases with you
- For newcomers, experienced product managers without training, or as a refresher
- Prior participation in the PM1 Boot Camp is recommended
- Outcome-based training approach for direct work results and maximum practical transfer
- Digital training manual as PDF
Core topics: Identification of the 4 key aspects for market potential analysis (market size, growth potential, earnings potential, diversification potential), evaluation of market attractiveness based on market indicators, use of quantitative methods such as bottom-up, top-down, per competition and per analogy approaches, creation of a calculation model for market potential estimation for own product
Deine Personal Trainer
Siobhan
Maughan
Product Management Expert, Consultant and Trainer | Certified Partner
Ulrike
Schwitzko
Product Management Expert, Trainer, Consultant and Business Coach | Certified Partner
ENGLISH
Online-Live
890,00 €
Total Price (Net) / 1–2 Participants
Your benefit
- Individual and exclusive: For you and one additional participant, together with your PM1 personal trainer
- Focused: You only book the training modules you need to optimize your product management skill set
- Flexible: Compact 3.5-hour live online format – easy to integrate into your workday, with individually scheduled sessions
- Hands-on focus: These training sessions allow you to apply methods more intensively and bring in your own real-life cases
- Getting started or refreshing your skills: Designed for experienced product managers as well as beginners who want to learn or refresh specific training content from the PM1 training program
All PM1 Elements at a Glance
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Product Management Consulting
We advise you on your questions using our product management framework.
Product Manager Coaching
In addition to traditional training, we support you with your specific topics and tasks.