Pm1 Elements | 4-hour turbo workout | online-live
Product positioning & marketing instruments
Clear positioning and the right combination of product, price, promotion and sales elements in the marketing mix are crucial to developing an effective marketing strategy for a product and ensuring its long-term market success.
In this 4-hour Elements workshop, we work together on the success factors of product positioning and then look at how we can translate a finished positioning into concrete recommendations for action via the marketing mix.
What awaits you …
Positioning is about working out what you stand for with your product on a segment-specific basis and what the core value proposition is for your target group. Effective product positioning can offer a significant competitive advantage. By developing a unique positioning that clearly differentiates your product from the competition, you can build a strong market position, customer loyalty and brand loyalty. A clear positioning also helps you to target your audience and align marketing activities accordingly.
Core topics: STP – Segmenting, Targeting, Positioning, Development of a positioning and value proposition, Positioning matrix, Positioning cross, Benefits and flaws of a positioning, Value Proposition House, Marketing instruments (5 P’s)
Registration
Elements training –
Product positioning and marketing instruments
Unleash the full potential of your products with the right positioning & customised marketing mix
- Compact 4-hour online-live format – can be flexibly integrated into everyday working life
- Hands-on focus: In these training sessions, you can try things out in practice and bring your own cases with you
- For newcomers, experienced product managers without training, or as a refresher
- Prior participation in the PM1 Boot Camp is recommended
- Outcome-based training approach for direct work results and maximum practical transfer
- Digital training manual as PDF
Core topics: STP – Segmenting, Targeting, Positioning, Development of a positioning and value proposition, Positioning matrix, Positioning cross, Benefits and flaws of a positioning, Value Proposition House, Marketing instruments (5 P’s)
No training dates available
Currently no dates available.
Please contact us for information on future training courses.
Your benefit
- You only book the training modules that you need to optimise your PM skillset
- Hands-on focus: In these training sessions, you can try out methods even more intensively and bring your own cases with you
- Compact 4-hour online-live format – can be flexibly integrated into your daily work routine
- Can be booked individually or as part of the PM1 Community subscription
- Prior participation in the PM1 Boot Camp is recommended
All PM1 Elements at a glance
This will take you directly to the individual element training courses.
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