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PM1 elements | 4-hour turbo workout | online-live

Systematic recording of customer benefit expectations

Would you like to deepen your understanding of your target groups and are you looking for methods to determine your customers’ benefit expectations in a moderate amount of time? We understand that your time is precious and that resources are limited. That’s why in this Elements workshop we focus on showing you the entire spectrum of customer analysis in a compact, easily digestible format.

What you can expect …

We teach you pragmatic approaches to customer analysis that you can implement immediately. You will learn how to quickly collect relevant customer information and determine decisive customer benefit expectations without getting lost in endless analyses. From understanding customer needs to analysing feedback – we cover the entire spectrum. After the workshop, you will therefore be able to carry out targeted customer analyses and derive decisions for your product strategy.

Core topics: Customer groups, buying centres, customer pain-point mapping based on customer types and customer processes, helicopter flight customer interviews, win-loss analyses

Registration

Elements training –
Systematic analysis of customer benefit expectations

4-hour practical workshop in which you will learn about different approaches to customer analysis.

  • Compact 4-hour online-live format – can be flexibly integrated into everyday working life
  • Hands-on focus: In these training sessions, you can try things out and bring your own cases with you
  • For newcomers, experienced product managers without training, or as a refresher
  • Prior participation in the PM1 Boot Camp is recommended
  • Outcome-based training approach for direct work results and maximum practical transfer
  • Digital training manual as PDF

Core topics: Customer groups, buying centres, customer pain-point mapping based on customer types and customer processes, helicopter flight customer interviews, win-loss analyses

Your benefit

  • You only book the training modules you need to optimise your PM skillset
  • Hands-on focus: In these training sessions, you can try out methods even more intensively and bring your own cases with you
  • Compact 4-hour online-live format – can be flexibly integrated into your daily work routine
  • Can be booked individually or as part of the PM1 Community subscription
  • Prior participation in the PM1 Boot Camp is recommended
pm1-infografik-pm-kernprozess
PM essentials for interfaces & stakeholders
pm1-infografik-marktsegmentierung
Step by step to successful market segmentation
pm1-infografik-marktpotenzial
Creation of a market potential calculation model
pm1-infografik-kunden-nutzenerwartungen
Systematic recording of customer benefit expectations

 

pm1-infografik-wettbewerbsanalyse
Methods and tools for analysing the competition
pm1-infografik-strategische-optionen
Develop and evaluate strategic options
pm1-infografik-marketing-instrumente
Product positioning and marketing instruments
pm1-infografik-business-case
Calculate business cases and create roadmaps
pm1-infografik-pm-toolbox
Introduction to the PM1 Product Manager Toolbox

The PM1 Training Programme

Our training programme provides you with all the essential building blocks for successful and effective product management.

Product Manager Certification

Boost your career and secure your demonstrable qualification with the PM1 Certification Programme.

We advise you on your questions using our product management framework.

Product Manager Coaching

In addition to traditional training, we support you with your specific topics and tasks.