Define the core responsibilities and functions of a product manager within various organizational contexts and explain the PM1 competency model and its application in assessing product management skills
Foundation TRAINING | 5-day intensive | Face-to-Face
PM1 Product Manager Boot Camp
Take off as a strategic PM with the PM1 Product Manager Boot Camp. ‘The’ basic training to become a strategic product manager – for all newcomers and experienced product managers in the B2B and industry environment. In an inspiring camp atmosphere, intensive learning meets team spirit and exchange of experience. Together as product managers, we achieve top performance in productive cooperation in an atmosphere with a special spirit.
Registration for PM1 Product Manager Boot Camp
Take off as a strategic product manager in 5 days – ‘The original’
- Solid basic training to become a strategic product manager in the industrial and B2B environment
- For newcomers, experienced product managers without training, or as a refresher
- Outcome-based training approach for direct work results and maximum practical transfer
- Total of 5 attendance days in a row, plus several hours E-learning for preparation and follow-up
- Training manual as a printed ring binder in colour and digitally, comprehensive PM toolbox in XLS and PPT format, detailed flipchart photo protocol of all illustrations as pdf
- Completed sample product business plan as a ring binder in colour, and product business plan template as workbook and digitally in PPT format
- PM1 Essentials poster in A1 format in DE and EN, printed and digital
- Certificate of attendance for PM1 Product Manager Boot Camp, and admission to the PM1 Professional certificate level
- Including lunch, refreshments during breaks and a camp networking dinner
Core topics: The PM as entrepreneur, PM roles, PM core function, PM processes, product life cycle management, product business plan, market structure analysis, market potential determination, customer benefit analysis, competition analysis, strategic options, marketing instruments, quantification of strategy, tools in product portfolio management, product launch, basics of lateral leadership
19 – 23 Jan 2026
Siobhan Maughan
Claudia Bauch
ENGLISH
Dublin, Ireland
3.900,00
Total price net
09 – 13 Mar 2026
Siobhan Maughan
Claudia Bauch
ENGLISH
Dublin, Ireland
3.900,00
Total price net
22 – 26 Jun 2026
Siobhan Maughan
Claudia Bauch
ENGLISH
Dublin, Ireland
3.900,00
Total price net
09 – 13 Nov 2026
Siobhan Maughan
Claudia Bauch
ENGLISH
Dublin, Ireland
3.900,00
Total price net
Product Manager Boot Camp at a glance
- Training outcome: What you will be able to do after the training
- Training content and procedure
- The goal: Becoming an entrepreneur for the product as a Strategic Product Manager
- Target group: For product management newcomers and experienced product managers as a refresher in the industrial & B2B environment
- Our training locations
- Your benefit: Professionalism and effectiveness in product management
- What we say – participant testimonials
- PM1 Expertise: Why there is no alternative to the product business plan
Training Outcome: What you will be able to do after the training
Understand your role, responsibilities and competencies
Manage the product life cycle and guide product development
Describe the stages of the product lifecycle and the key activities associated with each stage as it applies to your context and illustrate the basic structure of a product strategy document and its role in guiding product development
Apply the tools and processes correctly to get things done
Identify common tools used in product and portfolio management, demonstrate their application in real-world scenarios and apply key product management processes to develop and manage products effectively
Develop a product business plan based on a sound market analysis
Conduct market analysis and customer benefit analysis to inform product decisions and develop a detailed product business plan and case that aligns with organizational goals and customer needs
Launch products successfully to the market
Design a product launch plan that integrates marketing, sales, and stakeholder engagement strategies, evaluate the fit of marketing instruments and channels in the context of product launch and growth strategies.
Manage end-of-life phase effectively
Formulate strategies for managing the end-of-life phase of a product, including discontinuation planning, stakeholder communication, and mitigation of customer and market impact.
Training curriculum
In five intensive training days, you will learn everything you need to be successful in your role as a product manager: methods, tools, dialogue with peers and the right mindset.
On-Boarding
On-Boarding
During the onboarding phase, you will start the training with all other participants prepared and with a homogeneous basic knowledge and reference picture for effective product management. In addition, you will select relevant topics from practice for application in outcome-based training.
- 5 e-learning modules for the poster of the same name Product Management Essentials and Product Business Plan
- Selecting the product for the product business plan
- Questionnaire to prepare for lateral leadership
- Duration approx. 3-4h, online and self-paced
Day 1 Product management essentials
Day 1 Product management essentials
We start with a look at your role as a product manager or product marketing manager and familiarise you with the PM1 product management map with all the relevant PM processes.
- The PM1 Manifesto: the PM as entrepreneur
- PM core function, PM roles and tasks
- PM competency model, PM process levels product, portfolio and corporate strategy
- Product life cycle, market life cycle and technology life cycle
Day 2 Product business plan part 1 – Market analysis
Day 2 Product business plan part 1 – Market analysis
Together, we will develop the framework for market analysis as a foundation for the product strategy, familiarise ourselves with the most important tools and methods and their links. You will immediately apply the methods to your own product.
- Market structure analysis with segmentation
- Market potential analysis
- Market trend analysis and identification of influencing exogenous factors
- Determination of Customer Pains & Gains and customer benefit expectations and purchase decision criteria
- Influence of recommenders
- Evaluation of current market access
- Competition analysis
- Summarising the market analysis in the SWOT
Day 3Product business plan part 2 – Product strategy
Day 3Product business plan part 2 – Product strategy
Together, we will embark on a strategic journey and learn how to manage the development, positioning and marketing of a product so that your product is successfully established on the market. Here too, you will apply the methods to your product immediately.
- Determination of the product vision as well as company and product market goals
- Methodology of strategic brainstorming based on basic strategies and derivation of strategic options
- Selection of target segments and development of effective customer value propositions for product positioning
- Marketing mix: product, service, price, distribution and communication strategy
- Product roadmapping, action planning
- Business case & ROI calculation
Day 4 Product portfolio management and product launch
Day 4 Product portfolio management and product launch
Product Portfolio Management (PPM)
Since as a PM you often also have portfolio responsibility for several products, we teach you the essential keys to success for effective PPM and equip you with the most important tools.
- Purpose and benefits of PPM
- Core elements of the PPM process and keys to success
- Top 5 tools and their application: Innovation funnel, 9-field matrix, competitive portfolio comparison, price-performance comparison, multifactorial ABC analysis
- Basics of target portfolio definition
- Basics of the phase-out process
Product Launch Strategy & Plan
You will learn what is important for a product launch and how to effectively control the elements to get your product on the road to success
- The 10 success factors of the product launch
- The market launch strategy
- Product launch categories
- Product launch plan, tools and checklists
- Development and communication of roadmaps
Day 5Successful lateral management as a product manager
Day 5Successful lateral management as a product manager
In this module, we show you the way to successful lateral leadership in a helicopter flight. You will learn strategies, tools and best practices that will enable you to navigate effectively across organisational boundaries, resolve conflicts, gain influence and bring about decisions. The core topics:
- Understanding leadership based on the I-we system model
- Sources of authority and how I can utilise them
- Knowing and leading yourself and leading others
- Stakeholder management with the commitment matrix
- Recognising and resolving conflicts
The goal: Becoming an entrepreneur for the product as a Strategic Product Manager
The idea behind our boot camp for product managers stems from the fact that newcomers to product management often have to find their feet in their role and deliver results within a very short space of time. The first few days and weeks in the new job set the course for successful product management: Am I going to be a ‘jack of all trades’ or am I the ‘entrepreneur for the product’.
This is where the PM1 Product Manager Boot Camp comes in as an intensive and solid basic training programme to become a strategic product manager in the B2B environment. Five intensive training days in a row ensure that you familiarise yourself with all the essential building blocks of product management in the shortest possible time and get off to a flying start as a PM professional.
The target group: For newcomers and career changers as well as experienced product managers
The training was designed for all newcomers and career changers in product management in companies in the industrial and B2B environment. These are often engineers and technicians who were previously in development, sales or service and now want to prepare themselves for their role as a product manager.
At the same time, product managers who have been working in this position for several years and have not yet received systematic training, as well as experienced product managers who want to refresh and deepen their methodological knowledge, will benefit greatly from the training programme. Even business economists who have already dealt intensively with marketing during their studies regularly confirm the great benefits of our training programme tailored to product management.
Your benefit: The effective way to professionalism and effectiveness in product management
Self-confidence and orientation
You will internalise what it means to be an entrepreneur for the product, readjust your current position and learn to navigate confidently through the processes of product management.
Immediate application of learnt methods
You will learn and immediately apply important skills, methods and tools that will significantly increase your effectiveness as a product manager.
Outcome-based and immediate work results
Each participant works interactively directly on their own panoramic whiteboard, which brings together all the training content. You will also receive digital work results and templates.
Intensive learning success in a camp atmosphere
Our inspiring camp atmosphere creates space for intensive exchange with peers and thus promotes intensive learning success – and not least lasting connections with like-minded people.
Expert access and practical relevance
All trainers have themselves been product managers and heads of product management, and draw on in-depth experience and ongoing projects to establish and expand product management across various industries in the B2B environment.
PM1-Professional certification
Secure a demonstrable qualification with the PM1 certification programme. This training programme lays the foundation for the PM1 Professional certificate level.
Our training location: Dublin
Dublin, Ireland, is a vibrant and dynamic hub for innovation, making it an ideal location for Product Management training. As a major tech centre in Europe, Dublin is home to leading global companies and a thriving start-up scene, offering an inspiring backdrop for learning and professional growth. With its rich history of innovation, forward-thinking business environment, and renowned tech community, Dublin provides a unique opportunity to connect with industry leaders and gain insights into the latest trends and practices in product management. The city’s friendly atmosphere and rich cultural heritage further enhance the training experience, making it not just educational but truly inspiring.
The exact venue location will be provided with your registration confirmation.
Spaces South Docklands, Dublin, Ireland
Participants’ comments on the boot camp
Level 1 – Foundation Training
Choose the PM1 Boot Camp Format That Fits You Best
Become the entrepreneur for your products in our PM1 Product Manager Boot Camp!
PM1 Boot Camp –
Your COMPLETE track
to strategic product management
Face-to-face | 5 days
The Original: Our all-in-one package to become a strategic product manager in our famous camp atomosphere
PM1 EXPERTISE | STRATEGIC PRODUCT MANAGEMENT
Why there is no alternative to the product business plan…
A contribution by Thomas Bauch, Managing Director PM1
Do you know that?
‘I don’t have time to sharpen the saw because I have to saw’.
Or: “Should I rather fight the Alligators or dry the swomps?”
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In addition to traditional training, we support you with your specific topics and tasks.