In our practical workshop, you will apply the methods and tools you have learnt directly to your own products.
MASTERING TRAINING | 3 x 0,5 DAYS Practice training | online-live
Strategic Product Portfolio
Management
This training provides a concentrated load of knowledge, methodology and tools on how to effectively manage a large number of products simultaneously. At the end of the training, you will be able to make strategic and holistic decisions for the development, improvement and phase-out of your products. By defining a target portfolio, you will create clear priorities and optimise the allocation of resources for greater impact and success on the market.
Registration
Strategic Product Portfolio Management
Clear priorities for all products for more impact on the market
- Training workshop on the application of processes and tools in the industrial and B2B environment
- For portfolio managers, business unit managers, heads of product management, product managers
- Outcome-based training approach with direct application to your own portfolio situation
- 3x 0.5 days, 08:30-13:00 each day
- E-learning for preparation, comprehensive documents and tools
- Panorama online whiteboard for each participant to interactively work through the content
- Training manual as PDF download
- PPM toolbox, comprehensive documents and tools
- PM1 certificate of participation
- Module for certificate level “PM1-Master”
Core topics: Processes, methods and tools for product portfolio analysis and management, derivation of concrete recommendations for action, strategic options in portfolio management, portfolio delimitation, phase-in, existing portfolio, target portfolio, phase-out, discontinuation management, innovation funnel, three-horizon model, product structure analysis, 9-field matrix, competitive portfolio analysis, price-performance comparison, project value contribution index, multifactorial ABC analysis, lock-in effect, complexity management, product portfolio KPIs, portfolio digitalisation
09 – 11 Dec 2024
Thomas Bauch
Claudia Bauch
ENGLISH
Online
1.290,00
Total price net
01 – 03 Apr 2025
Thomas Bauch
Claudia Bauch
ENGLISH
Online
1.290,00
Total price net
At one glance
- Training content and procedure
- The goal: Achieve greater market penetration with your product portfolio
- The target group: For anyone who is responsible for a complex product portfolio
- Our online training courses: interactive and productive
- Your benefit: Fully utilise the potential of your product portfolio
- What we say – participants’ opinions
- Knowledge about product portfolio management
Training curriculum
The Strategic Product Portfolio Management training programme comprises 3 x 0.6 days of live online training.
Onboarding
Onboarding
With onboarding, you and all the other participants will enter the training programme prepared and with a homogeneous basic knowledge and reference image for effective product management.
- 4 e-learning modules for all participants for the poster of the same name Product Management Essentials
- Location of portfolio management in the PM process navigator
- Duration approx. 1h, online and stand-alone
Session 1 Product portfolio management introduction and
process
Session 1 Product portfolio management introduction and
process
In the first step, you will learn about the benefits of PPM, the PPM processes and the procedure for introducing PPM in your organisation. The session includes, among other things:
- Portfolio delimitation
- Portfolio analysis
- Phase-in process
- Target portfolio determination
- Phase-out process
- Cancellation management
Based on the methods learnt, we will jointly derive the first concrete recommendations for action for your company.
Session 2 Product portfolio management toolbox (Part 1)
Session 2 Product portfolio management toolbox (Part 1)
In this session you will discover the most important PPM tools and apply them directly:
- Innovation funnel
- Three-horizon model
- Product structure analysis
- 9-field matrix
Session 3 Product management toolbox (Part 2)
and tool linking
Session 3 Product management toolbox (Part 2)
and tool linking
In the third training session, you will get to know and use further PPM tools:
- Competitive portfolio analysis
- Project value contribution index
- Multifactorial ABC analysis
- Lock-in effect, complexity management
Finally, you will learn how to link the PPM tools across the individual phases of the PPM process in a meaningful way to maximise strategic stringency.
The goal: Achieve more impact on the market with your product portfolio
The importance of product portfolio management for market penetration is often underestimated by companies, with the result that resources become fragmented and are “bled dry”. Product portfolio management means looking at the product and service portfolio as a whole and managing it in line with the company’s objectives. It is the link between product strategy and corporate strategy and therefore the hub for effective resource planning for the entire company.
Effective product portfolio management sustainably increases your market success on the basis of the following advantages:
- Increased effectiveness of your measures thanks to high strategy consistency
- Full potential utilisation of the existing portfolio
- Overall picture instead of individual case consideration avoids wrong decisions
- Utilisation of synergies and avoidance of cannibalisation
- Facilitates the selection and prioritisation of new product ideas
- Freeing up resources through consistent portfolio streamlining
The PPM toolbox provides you with powerful tools that you can use to analyse and manage your portfolio. We will show you which tool is suitable for which purpose and how you can use it to make strategic decisions.
The target group: For anyone who is responsible for a complex product portfolio
This training is suitable for anyone who is responsible for a large and complex product portfolio. This can be the entire product portfolio of a company, or just a sub-portfolio. We address the following functions in equal measure:
- Product programme manager, product portfolio manager
- Business unit manager, BU manager
- Head of product management, head of strategic marketing
- Product line manager
- product manager
In in-house training, it can be very useful to invite representatives from Sales, R&D, Service and Controlling to the workshop. In in-house training, we can delve even deeper into your company’s product portfolio and achieve immediate results. The portfolio analysis then gains additional quality thanks to the different divisional perspectives and at the same time all stakeholders are involved in the methodology from the outset.
Your benefit: Fully utilise the potential of your portfolio
Improve your methodological competence
Prioritise product decisions more easily
You will learn to link the relationships between corporate, portfolio and product strategy and use this overall picture to make strategic decisions more easily.
Outcome-based and digital work results
You will receive all work results and ready-to-use templates in digital form.
Flexibility, cost efficiency and global reach
The training is easy to integrate into your own schedule and requires no travelling costs or time.
Expert access and practical relevance
All trainers have been product managers and heads of product management themselves, and can draw on a wealth of experience and projects to establish and expand PM across various industries in the B2B environment. To the trainer team.
Baustein zum Zertifikatslevel PM1-Master
Sichere Dir eine nachweisliche Qualifikation mit dem PM1 Zertifizierungsprogramm. Mit diesem Training erfüllst Du einen Baustein für das Zertifikatslevel “PM1-Master”. Learn more.
Our online trainings:
Interactive and productive
Our online training courses follow the outcome-based training approach. The structure and process are based on specific types of results that are developed in the respective training course. Each participant works interactively on their own Panorama online whiteboard, which summarises all the content. And after the training, you can immediately continue working interactively with your colleagues across disciplines and countries.
This creates a clear overview and enables valuable work results. The results are presented in a presentable form during training, which can later be used for communication with stakeholders in the company. This results in high practical relevance and transfer. The workshop offers a balanced mix of methodological input and direct application.
PM1 KNOWLEDGE | PRODUCT PORTFOLIO MANAGEMENT
Product portfolio management is actually quite simple…
A contribution by Thomas Bauch, Managing Director PM1
You bring a product onto the market that fulfils the core customer benefit expectations and has something that the competition cannot offer. And “bäaahhhmmm”: you are handsomely rewarded with sales and revenue. The basic principle is simple, but as we all know, the reality is of course much more complex.
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