We stand for expertise and RESULTS
The PM1 Team
Your success is what drives us. We are a team of experts with extensive practical experience in various fields of product management in the B2B and industrial environment. With our wide-ranging expertise, we ensure that the right expert is always available for your individual product management problem. Our collaboration is characterised by professional expertise, trust and a clear focus on results. We accompany our customers on their path to product management professionalisation and together we create sustainable product market success.
We know what we’re talking about – and know how to do what we do
PM1 is a marketing platform for consulting and training for the creation of effective product management in industrial and B2B companies. Our focus markets are Germany, Austria and Switzerland. With Thomas Bauch as the main shareholder and managing director and through freelancers working in partnership according to the PM1 consulting and training concept, we achieve a high level of availability and good geographical coverage for our customers.
All trainers in our partner network are active as trainers as well as consultants and coaches. On the one hand, we constantly “challenge” our own methods, approaches and thought models on a daily basis. On the other hand, we are constantly challenged to prepare complex issues in such a way that they can also be communicated. In addition, all PM experts have already been active as product managers and/or heads of product management. All of this has a decisive advantage for you: we know what we are talking about and we know what we are doing.
Ulrike Schwitzko
Munich
Thomas Bauch
Portimão and Munich
Sven Hilfert
Wuppertal
Shilu Mistry
Munich
Mirko Düssel
Düsseldorf
Herbert Frosch
Nürnberg
Heike Göggel
Freiburg
Claudia Bauch
Portimão and Munich
Christoph Mair
Odelzhausen
Andreas Hackl
Memmingen
We stand for expertise and RESULTS
The PM1 Team
Your success is what drives us. We are a team of experts with extensive practical experience in various specialist areas of product management in the B2B and industrial environment. With our wide-ranging expertise, we ensure that the right expert is always available for your individual product management problem. Our cooperation is characterized by professional sovereignty, trust and a clear focus on results. We accompany our customers on their path to product management professionalization and together we create sustainable product market success.
We know what we’re talking about – and really can do what we do
PM1 is a marketing platform for consulting and training for the creation of effective product management in industrial and B2B companies. Our focus markets are Germany, Austria and Switzerland. With Thomas Bauch as the main shareholder and managing director and through freelancers working in partnership according to the PM1 consulting and training concept, we achieve high availability and good geographical coverage for our customers.
All trainers in our partner network are active as trainers as well as consultants and coaches. On the one hand, we constantly “challenge” our own methods, approaches and thought models on a daily basis. On the other hand, we are constantly challenged to prepare complex issues in such a way that they can also be communicated. In addition, all PM experts have themselves already been active as product managers and/or heads of product management. All of this has a decisive advantage for you: we know what we are talking about and we know what we are doing.
Ulrike Schwitzko
Munich
Thomas Bauch
Portimão and Munich
Sven Hilfert
Wuppertal
Shilu Mistry
Munich
Mirko Düssel
Düsseldorf
Herbert Frosch
Nürnberg
Heike Göggel
Freiburg
Claudia Bauch
Portimão and Munich
Christoph Mair
Odelzhausen
The PM1 Certified Partner Network
The PM1 consultant and trainer team consists of direct employees and certified partners who work according to the PM1 consulting and training concept. This network enables us to respond flexibly to the different requirements of our customers in terms of both content and capacity. Our partners are carefully selected to ensure that they meet the highest standards of professional competence. This ensures a deep understanding of the sector-specific challenges in the B2B and industrial sectors.
The high level of expertise of our partners extends not only to technical aspects, but also to emotional intelligence. We understand that successful product development relies not only on strategic planning and technical understanding, but also on the ability to communicate and collaborate effectively with different teams, customers and stakeholders.
The right expert is always available in the PM1 Partner Network. Regardless of the requirements of your current project phase or challenge, we ensure that you have access to a partner with tailored expertise. So you can rest assured that your product management needs will always be optimally met.
Your goals – Our role flexibility
You specify what you would like to achieve. We accompany you on the way to your goal. In doing so, we flexibly take on the roles required to activate the ingredients for success in your company. The transitions in the projects are often fluid and the focus remains on results. In the case of special topics and additional resource requirements, we activate the specialist department experts from our carefully selected partner network.
Thomas Bauch
Expert Focus: Product Portfolio Management, PM Organizational Development
- Degree in mechanical engineering and MBA in corporate management
- Focus on technological SMEs, B2B, capital goods
- 60+ projects for the development and optimization of product management
- Specialist for product portfolio management
- Deputy Chairman of the VDI Product Management Committee
- 15+ years of open and company-specific PM training with 1,500+ trainees
- Course director VDMA/MBI certificate course in product management
Holistic competence
As a graduate mechanical engineer and MBA in corporate management, Thomas Bauch speaks the language of engineers and technicians as well as that of business economists, controllers and sales people, which allows him to create important and stable bridges between these areas. His coaching training allows him to master the often complex tasks in a company with confidence on a social and relationship level. Clients, partners and former superiors and employees describe Thomas Bauch as entrepreneurial, results-oriented, creative, analytical and persuasive.
Management and leadership experience
Thomas Bauch has 20+ years of professional experience in strategy, product management, business development, product development, marketing and sales in the industry, with a focus on capital goods, technology and medical technology. Of these, he spent 12 years as an executive in various corporate functions in a fast-growing technology company. Several positions were combined with international management experience, P&L responsibility for up to 70 employees and € 10 million cost budget. Highlights include the development and management of a new business unit in the project business with an accumulated turnover of € 50 million in 5 years. Thomas Bauch always has the practical implementation of theoretical concepts in mind.
Ulrike Schwitzko
Expert Focus: Upstream and Downstream Product Management & Service Portfolio Management
- 15+ years of product management & marketing experience in B2B and capital goods
- Focus on product marketing and service product management
- Bacholor Business Administration, Business Administration and Marketing
- Certified trainer and online trainer at the DVCT training institute “Competence on Top”
- Specialist for digital marketing
- Various market launch projects in an international environment (Europe, USA, Asia)
- 10+ years of intercultural, lateral management experience
15+ years of product management experience in the B2B environment
Ulrike Schwitzko has 15+ years of professional experience in strategic product management and marketing with a focus on capital goods and software-based technologies. In her various professional positions in a fast-growing, global medical technology company, she was responsible for products in different life cycle phases and in highly competitive market environments. As a manager, Ulrike Schwitzko founded and led product management, marketing and project teams in Europe, Australia and Singapore, both in a disciplinary and cross-departmental capacity. In her role as product manager, she conducted numerous sales training courses and individual coaching sessions.
Expertise in service and service product portfolio management
Ulrike Schwitzko’s many years as head of a technical service team and the associated daily interaction with users and customers have given her a particularly strong, customer-oriented attitude and mindset. She then put this to optimum use over several years as PM Manager for a service portfolio.
Mirko Düssel
Expert Focus: Product marketing and PM organizational development
- Managing Director Strategy and Marketing Consulting Düssel und Co.
- Specialist for positioning, pricing and problem solving
- Lecturer in Industrial Goods Marketing, Ruhr University Bochum
- Chairman of the VDI PM expert committee
- 100+ projects on PM introduction and optimization
- 20 years of open PM training with 2,000+ trainees
- 5 years of experience as an employed product manager
Expertise product management
Mirko Düssel has 5 years of experience as an employed product manager and later as head of product marketing.He has been giving product management training courses for 20 years with over 2000 participants. He has carried out over 100 projects for the introduction, optimization and redesign of product management organizations. He is chairman of the VDI’s product management committee. He is also a lecturer in industrial goods marketing at the Ruhr University in Bochum.
Management and marketing consulting
Mirko Düssel has been self-employed since 1989, since 1994 at Mirko Düssel & Co. Interdisciplinary Management Consultants.He supports strategic change processes in medium-sized and large companies. Mirko Düssel is a recognized expert in the development and implementation of effective strategy, marketing and sales programs as well as the design and implementation of sustainable change projects. His focus in the area of strategy and marketing is on strategic and operational market development, product management and new business development, effective marketing, pricing and sales programs, and the management of effective communication campaigns (online/offline). He also specializes in structured problem solving and decision making (SPL) and the moderation and support of sustainable change processes.
Shilu Mistry
Expert Focus: design thinking and customer-centred product development
- Bachelor Business Administration, specialising in Marketing
- MBA Health Administration
- 10+ years leading project teams with design thinking and agile approach
- 8+ years Product Manager Big Data and eHealth
- 4+ years as Manager Life Sciences in management consulting
- Diverse experience as a Business Development Manager
- Several years of experience as a market analyst
Design thinking training and consulting practice
For Shilu, design thinking is not just a trend, but an essential attitude and method in her daily work to support and coach teams in product development. With her extensive experience as a product and business development manager, she knows all about the complex economic challenges. She is firmly convinced that the best and most sustainable solutions can be found through a targeted and systematic adoption of the customer perspective. Over the past 10 years, she has led and coached various project teams on the basis of design thinking, lean and agile methods. Her goal has always been to coach teams to move quickly and effectively from the vision of the product to its implementation. She led the teams in training sessions and workshops from brainstorming, concept creation and prioritisation to specific product design and MVP product launch.
Product and innovation management experience
During her professional career, Shilu has led numerous digital projects and teams, such as the development and launch of cloud and big data analytics platforms, mobile apps and e-commerce websites. Shilu combines different competences and roles as innovation manager, product manager, business development and marketing manager. She worked with key stakeholders from strategy development and management, but also at implementation level with programmers and designers, as well as with marketing and sales.
Herbert Frosch
Expert Focus: product marketing, business model optimisation and digital transformation
- Business graduate, 8+ years managing director of a medtech company
- 14+ years lecturer Uni. Bayreuth, International Business School and Nuremberg University of Technology Georg Simon Ohm (1,500+ trainees)
- Focus on B2B, capital goods, online and digitalisation
- Many years of experience in brand and product management
- Management experience at adidas, BMW, Cap Gemini, Brainlab, Cerbomed
- Until 2021 General Manager Ultrasound IT Europe at GE Healthcare
Holistic expertise
Immediately after graduating (with honours) from the University of Bayreuth, Herbert Frosch was offered a lectureship in rhetoric and social skills training at the Chair of Human Resources and Leadership, which he held part-time for more than a decade. He later added further seminars on marketing and sales at the International Business School Nuremberg and the Georg Simon Ohm University of Applied Sciences Nuremberg. In addition, as a senior consultant at Cap Gemini, he carried out various consulting projects in the area of strategy and transformation.
In his various professional positions as well as in management consulting, Herbert Frosch has learnt the profound importance of precisely orchestrated coordination between product management, marketing and sales. Building on this, the optimisation of the business model, additive value creation and the transformation to digitalisation were particularly important to him as a managing director. He addresses this in his seminars and provides impetus for targeted change management in this direction. Herbert Frosch is a creative strategist with excellent diplomatic and communication skills, a pragmatic approach and a strong customer focus.
Management and leadership experience
Herbert Frosch has over 20 years of professional experience in product management, marketing, sales, management and management consultancy in both the consumer and capital goods industries. He spent 16 years as a manager in various roles in fast-growing medical technology companies and technology start-ups.
Several positions were linked to international management experience, P&L responsibility for up to 30 employees and € 20 million turnover. The development and management of a spin-off subsidiary of a medium-sized technology leader as well as the management and restructuring of a start-up through to a successful exit (share deal) should be emphasised.
Heike Göggel
Expert Focus: Innovation and product management consulting
- Dipl.-Ing. Industrial Engineer (FH)
- Owner of Innovation and Product Management Consulting since 2021
- Focus on technological SMEs, B2B, automation, mechanical engineering
- +30 years of experience in innovation and product management
- Double-digit percentage sales growth in product management
- 15 years of product management and business development leadership experience, 10 years of innovation management leadership experience
- +10 years spokeswoman for the Future Business working group at VDMA
- Guest lecturer at the FH Furtwangen and Technical Academy Esslingen
Consultancy and training experience
Heike Göggel started out in a management consultancy. She advised international high-tech clients in DACH and the USA on strategic positioning and communication. In doing so, she built up the brands of various companies or their products. The success factors are listening carefully, working out the essentials and a holistic concept. She has extensive experience in the development and implementation of methods and processes relating to innovation and product management. She supports companies in their change process. She specialises in working out unspoken and future customer requirements.
Holistic approach
As an industrial engineer, Heike Göggel understands the language of both technicians and market-orientated contacts. Having implemented a wide range of projects in innovation and product management, she has a clear and analytical view of the heart of the matter – whether it is customer requirements or optimisation potential. Her experience with interdisciplinary project teams and sound knowledge of methods ensure that she understands the issues and concerns of a wide range of stakeholders and brings them together in projects. Goal-orientated, reliable, structured and analytical but also creative and communicative are attributes that her clients and former employees and superiors attribute to her. At the same time, she never loses sight of the business objective and the benefits for customers, both internally and externally.
Sven Hilfert
Expert Focus: Strategy development, product portfolio management, product and organisational development
- Dr.-Ing. electrical engineering and 20+ years of experience in product development and portfolio management
- Focus on B2B component business
- Specialist for product portfolio management, strategy development/implementation and development management including modern reporting using Power BI
- Many years of management experience in SMEs and B2B as Managing Director (CTO, 12 years) and Head of Development (5 years)
- Hands-on mentality, pragmatic and structured approach. Clear in language and analysis. Technically and digitally savvy
Management and leadership experience
Dr Sven Hilfert, Dr.-Ing. electrical engineering and experienced manager with a career path from project manager / development engineer to managing director, is fluent in the technical language of engineers and technicians as well as that of customers, sales staff, controllers and colleagues in production, purchasing and process management. This ability enables him to establish crucial links between the various areas and to develop a holistic perspective on product portfolios, product management and development processes. The topics of innovation, product development and the fulfilment of market and customer requirements with a pronounced customer focus and the associated processes have accompanied Dr Sven Hilfert throughout his entire professional career.
Cross-divisional competence
His extensive experience covers electromechanical products in the B2B component business with medium to high product variance and customised small series/series production. His expertise ranges from electrical design and the development of mechanical components to digitalisation, Industry 4.0 and condition monitoring/predictive maintenance. Dr Sven Hilfert is described by customers, partners, colleagues and employees as an entrepreneurial, results-oriented, creative, analytical and persuasive professional.
Claudia Bauch
Event Management and Accounting
- Banking specialist
- Business economist (VWA)
- 20+ years of experience in project and account management
- Focus Marketing & Sales
- Expertise in risk and business continuity management
- Managing Director AnfängerGlück 2016 – 2022
- Managing Director for B-PROJECTS, Lda since 2022
Do you have questions about the organisational part of an event or about invoices?
Claudia will be happy to help you.
Claudia was there from the very beginning and played a key role in the successful market launch of PM1. Her deep involvement in this milestone gives her a unique insight into the company’s culture and development. With a wealth of experience, Claudia is now responsible for event management, where her passion for detail and organisation ensures that every training session runs smoothly. In addition to her role in event management, Claudia is responsible for accounting and is the contact person for general customer enquiries. Banking Specialist
Andreas Hackl
Expert Fokus: Product manager as the first salesperson in the company
- 15+ years of experience in mechanical engineering
- Focus: The product manager as the first salesperson in the company
- Diplom-Betriebswirt with postgraduate studies in technology for business economists
- Practical presentations in the VDMA PM course
- PM management: Building and coaching a PM team
- Sales Manager, International Key Account Manager and Vice President Business Unit
- Extensive experience in product marketing and sales training
- Training and projects in 15+ countries on 4 continents
- Since 2023 Self-employed trainer and consultant for Service & Sales PIZ GLOBAL and PM1 Network Partner
Holistic PM expertise
Andreas Hackl has a total of 8 years of product management experience with global market leaders in the food/medical packaging and construction industries. Through various other positions in sales and management, his credo is: “The product manager as a spider in the web”. Successful product management is only possible if you work in harmony with sales, marketing and technology. In his consulting projects, in addition to the strategic tools of product management, he attaches great importance to building understanding for other departments and improving co-operation.
Focus on sales
As a former business unit manager, Andreas Hackl always focuses on commercial success and not just technical implementation. When communicating with sales and customers, he always focusses on the product benefits and the positive impact on the customer’s business success. As a speaker from the business world, he was able to convey this approach as well as the marketing and sales tools authentically and with a great deal of humour as part of the VDMA product management course. Many a technically-orientated product manager saw the light.
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The PM1 Training Programme
Our training programme provides you with all the essential building blocks for successful and effective product management.
PM1 Element Trainings
Get to know our 4-hour practical workshops with selected product management focus topics.
Product Management Consulting
We advise you on your questions using our product management framework.
Product Manager Coaching
In addition to traditional training, we support you with your specific topics and tasks.