pm1 Elements | 4-hour turbo workout | online-live
The systematic competitive analysis
The competitive analysis helps you to gain a clear overview of your direct and indirect competitors and the market environment. By understanding the strengths, weaknesses and strategies of your competitors, you can make informed decisions about your own product and company strategy. This analysis enables you to better position your own products or services, optimise your marketing strategies and identify potential gaps in the market.
What awaits you …
In this workout, you will perfect your ability to systematically conduct competitive analyses. You will not only learn the basics and methods, but also how to apply this knowledge in practice and anchor competitive analyses as a uniform process in the entire product management team in order to give your company a decisive advantage.
Core topics: Competitive comparison based on customer benefit expectations, price-performance competitive comparison, portfolio competitive comparison, Porter 5 Forces, market research, win-loss analysis, patent and technology analysis, competitive analysis process
Registration
PM1 Elements training –
The systematic competitive analysis
Perfect your ability to systematically conduct competitive analyses
- Compact 4-hour online-live format – can be flexibly integrated into everyday working life
- Hands-on focus: In these training sessions, you can try things out in practice and bring your own cases with you
- For newcomers, experienced product managers without training, or as a refresher
- Prior participation in the PM1 Boot Camp is recommended
- Outcome-based training approach for direct work results and maximum practical transfer
- Digital training manual as PDF
Core topics: Identify and evaluate basic strategies, confrontation SWOT, ANSOFF matrix, product life cycle position, competitive strategy Porter, Blue Ocean, business models
Your benefit
- You only book the training modules that you need to optimise your PM skillset
- Hands-on focus: In these training sessions, you can try out methods even more intensively and bring your own cases with you
- Compact 4-hour online-live format – can be flexibly integrated into your daily work routine
- Can be booked individually or as part of the PM1 Community subscription
- Prior participation in the PM1 Boot Camp is recommended
All PM1 Elements at a glance
This will take you directly to the individual element training courses.
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Product Management Consulting
We advise you on your questions using our product management framework.
Product Manager Coaching
In addition to traditional training, we support you with your specific topics and tasks.