PM1 Elements | 4-hour turbo workout | online-live
Market segmentation
In today’s highly competitive business world, it is crucial to understand the market and its target groups precisely. This is where market segmentation comes into play – an essential concept in product management.
Using your own market situation as an example, we will show you in 4 hours how you can visualise and structure the complexity of your market.
What awaits you …
Market segmentation refers to the division of the market into specific groups of customers with similar needs, interests and behaviours. The aim and purpose of every market segmentation is to identify and develop underserved or untapped segments – and to do so with optimised use of resources.
During the training, we will work out exactly how market segmentation works step by step using your own market situation as an example. Starting with a market definition, we gradually cut the ‘big fish’ into pieces and re-aggregate these into new, homogeneous market segments.
Core topics: Market segmentation approach, market definition, market model, definition of segmentation criteria, identification of homogeneous individual segments, re-aggregation
Registration
Elements training –
Market segmentation
Visualise and structure the complexity of your market in 4 hours
- Compact 4-hour online-live format – can be flexibly integrated into everyday working life
- Hands-on focus: In these training sessions, you can try things out in practice and bring your own cases with you
- For newcomers, experienced product managers without training, or as a refresher
- Prior participation in the PM1 Boot Camp is recommended
- Outcome-based training approach for direct work results and maximum practical transfer
- Digital training manual as PDF
Core topics: Identifying and evaluating basic strategies, confrontation SWOT, ANSOFF matrix, product life cycle position, Porter competitive strategy, Blue Ocean, business models
No training dates available
Currently no dates available.
Please contact us for information on future training courses.
Your benefit
- You only book the training modules that you need to optimise your PM skillset
- Hands-on focus: In these training sessions, you can try out methods even more intensively and bring your own cases with you
- Compact 4-hour online-live format – can be flexibly integrated into your daily work routine
- Can be booked individually or as part of the PM1 Community subscription
- Prior participation in the PM1 Boot Camp is recommended
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