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pm1 ELEMENTS | 4-hour turbo workout | online-live

Develop and evaluate strategic options

This turbo workout is all about strategy. In 4 hours, you will learn to open up strategic solution spaces and apply basic strategies with confidence.

What you can expect …

In this workshop we deepen our thinking in strategic options in so-called strategic brainstorming. The various options open up a broad solution space that allows us to analyse strategic possibilities from different perspectives. The aim is always to develop strategies that fulfil customer benefits, profitability and feasibility in equal measure. We work out the methodology and application of various basic strategies and carry out the brainstorming based on your working hypothesis.

Core topics: Tools & methods of the training: Confrontation SWOT, ANSOFF matrix, product life cycle position, competitive strategy Porter, Blue Ocean, business models

Registration

Elements training –
Develop and evaluate strategic options

Open up strategic solution spaces and confidently apply basic strategies in 4 hours

  • Compact 4-hour online-live format – can be flexibly integrated into everyday working life
  • Hands-on focus: In these training sessions, you can try things out in practice and bring your own cases with you
  • For newcomers, experienced product managers without training, or as a refresher
  • Prior participation in the PM1 Boot Camp is recommended
  • Outcome-based training approach for direct work results and maximum practical transfer
  • Digital training manual as PDF

Core topics: Identify and evaluate basic strategies, confrontation SWOT, ANSOFF matrix, product life cycle position, competitive strategy Porter, Blue Ocean, business models

Your benefit

  • You only book the training modules that you need to optimise your PM skillset
  • Hands-on focus: In these training sessions, you can try out methods even more intensively and bring your own cases with you
  • Compact 4-hour online-live format – can be flexibly integrated into your daily work routine
  • Can be booked individually or as part of the PM1 Community subscription
  • Prior participation in the PM1 Boot Camp is recommended
pm1-infografik-pm-kernprozess
PM essentials for interfaces & stakeholders
pm1-infografik-marktsegmentierung
Step by step to successful market segmentation
pm1-infografik-marktpotenzial
Creation of a market potential calculation model
pm1-infografik-kunden-nutzenerwartungen
Systematic recording of customer benefit expectations

 

pm1-infografik-wettbewerbsanalyse
Methods and tools for analysing the competition
pm1-infografik-strategische-optionen
Develop and evaluate strategic options
pm1-infografik-marketing-instrumente
Product positioning and marketing instruments
pm1-infografik-business-case
Calculate business cases and create roadmaps
pm1-infografik-pm-toolbox
Introduction to the PM1 Product Manager Toolbox

The PM1 Training Programme

Our training programme provides you with all the essential building blocks for successful and effective product management.

Product Manager Certification

Boost your career and secure your demonstrable qualification with the PM1 Certification Programme.

We advise you on your questions using our product management framework.

Product Manager Coaching

In addition to traditional training, we support you with your specific topics and tasks.