PM1 elements | 4-hour turbo workout | online-live
Systematic recording of customer benefit expectations
Would you like to deepen your understanding of your target groups and are you looking for methods to determine your customers’ benefit expectations in a moderate amount of time? We understand that your time is precious and that resources are limited. That’s why in this Elements workshop we focus on showing you the entire spectrum of customer analysis in a compact, easily digestible format.
What you can expect …
We teach you pragmatic approaches to customer analysis that you can implement immediately. You will learn how to quickly collect relevant customer information and determine decisive customer benefit expectations without getting lost in endless analyses. From understanding customer needs to analysing feedback – we cover the entire spectrum. After the workshop, you will therefore be able to carry out targeted customer analyses and derive decisions for your product strategy.
Core topics: Customer groups, buying centres, customer pain-point mapping based on customer types and customer processes, helicopter flight customer interviews, win-loss analyses
Registration
Elements training –
Systematic analysis of customer benefit expectations
4-hour practical workshop in which you will learn about different approaches to customer analysis.
- Compact 4-hour online-live format – can be flexibly integrated into everyday working life
- Hands-on focus: In these training sessions, you can try things out and bring your own cases with you
- For newcomers, experienced product managers without training, or as a refresher
- Prior participation in the PM1 Boot Camp is recommended
- Outcome-based training approach for direct work results and maximum practical transfer
- Digital training manual as PDF
Core topics: Customer groups, buying centres, customer pain-point mapping based on customer types and customer processes, helicopter flight customer interviews, win-loss analyses
Your benefit
- You only book the training modules you need to optimise your PM skillset
- Hands-on focus: In these training sessions, you can try out methods even more intensively and bring your own cases with you
- Compact 4-hour online-live format – can be flexibly integrated into your daily work routine
- Can be booked individually or as part of the PM1 Community subscription
- Prior participation in the PM1 Boot Camp is recommended
All PM1 Elements at a glance
This will take you directly to the individual element training courses.
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