PRODUCT MANAGEMENT CONSULTING
Case studies from consulting projects
In our case studies on selected product management consulting projects, you will learn how we have worked with our clients to find innovative ways to achieve their product management goals. This will give you an initial insight into our approach and expertise.
Case study: Optimisation of the PM organisation
- Manufacturer of machines and systems for surface treatment
- Business type: Predominantly international project business
- Situation: Passive project business to date, no active market development
- Goal: Proactive market development through proactive product management
- Duration and scope: 6 months, 15 consulting and training days
Procedure
- Formation of a project team consisting of management, existing product managers and key stakeholders from the specialist departments
- Systematic application of the PM implementation model
- Determination of requirements from the relevant influencing factors
- Development of leverage options, matching with the real situation and selection
- Definition of the new PM blueprint including organisation chart, job descriptions, process model adjustments and tool additions
- Filling the newly defined roles with existing and new employees
- Carrying out in-house product management training to qualify the new PM team and create a standardised understanding
- Immediate creation of concrete strategic work results through an outcome-based training approach
Result
- Involvement and high motivation of those affected, including key personnel from neighbouring specialist departments
- New, powerful product management team
- Increased market penetration and market expansion through active market development in the direction of product business
Case study: Introduction of product portfolio management
- International manufacturer of fastening systems
- Business typology: Component product business in large-scale production
- Situation: Portfolio proliferation, questionable prioritisation of resources
- Goal: Healthy and powerful product portfolio
- Duration and scope: 4 months, 15 consulting and training days
Procedure
- Formation of core project team consisting of PM manager and 2 product managers
- Pre-structuring of the product portfolio in advance
- 2-day PPM workshop with 15+ interdisciplinary participants
- Presentation of the relevant product portfolio methods
- Development of the evaluation criteria
- Evaluation of the entire existing portfolio
- Initial evaluation and derivation of strategic measures
- Presentation of the results to the management
- Provision of a customised product portfolio tool
- Accompanying specialist coaching of the core team during implementation
Result
- PM team empowered for active product portfolio management
- Complete analysis of the existing portfolio
- Customised portfolio tool for regular analysis
- Solid basis for R&D project decisions
- Basis and process for regular portfolio optimisation
Case study: Innovation management
- Manufacturer of components and systems for water treatment
- Business typology: Serial product and special project business
- Situation: Dried-up idea pipeline, lack of real innovations
- Goal: Restoration of technology leadership
- Duration and scope: 2 months, 8 training and consulting days
Procedure
- 3-day innovation workshop
- 20+ interdisciplinary participants
- Delimitation of the search fields in advance
- Formulation of key questions in advance
- Further development of the idea evaluation system
- Warm-up creativity exercises
- Plenary and group division
- Clustering according to technologies, products, applications
- Collection of ideas
- Evaluation and selection of ideas
Result
- 80+ potential ideas for new technologies, products and applications
- Factual and emotional prioritisation of ideas
- Roadmap drafts and scenarios
- Enthusiastic employees from all departments
Case study: Prioritisation of R&D projects
- International manufacturer of automation systems
- Business type: Product business from small to large series
- Situation: R&D list with 120+ projects, limited personnel resources
- Goal: Increase the output of fully developed products
- Duration and scope: 18 months, 30 consultant days
Procedure
- Establishment of a JourFix steering committee consisting of R&D, PM and GF
- Analysis of existing portfolio and review of corporate strategy
- Market and technology trend analysis
- Product and R&D roadmap review and project categorisation
- Strategic scenario planning and derivation of target portfolio
- Derivation of a new product and R&D roadmap
- Redesign of the roadmap and roadmap tool
- Integration of several tools/methods into a portfolio process
- Continuous further development
Result
- Transparency and clarity for roadmap decisions
- Closer collaboration between PM and R&D
- Prevention of case-by-case decisions
- 5-year R&D product roadmap
- 5-year product portfolio matrix
- Comprehensive product portfolio management process
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The PM1 Training Programme
Our training programme provides you with all the essential building blocks for successful and effective product management.
PM1 Element Trainings
Get to know our 4-hour practical workshops with selected product management focus topics.
Product Management Consulting
We advise you on your questions using our product management framework.
Product Manager Coaching
In addition to traditional training, we support you with your specific topics and tasks.