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MASTERING TRAINING | 2.0 days | presence

Lateral Leadership for Product Managers

In order to successfully place products on the market as a product manager, you need the ability to lead people in the company towards a common goal without having line power. Just as a lead dog has the key role of a successful dog sled team, the product manager also needs the ability to activate teams and resources from different areas and to transfer their motivation to the entire ‘team’.

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Registration

Activate your own organisation for product market success as a product manager

  • Developing the ability to achieve strategic product goals without hierarchical line power
  • For product management newcomers and experienced PMs who want to increase their effectiveness
  • Outcome-based training approach for direct work results and maximum practical transfer
  • Open classroom training, 2.0 days at a time, plus preparatory e-learning prior to training
  • Comprehensive course material as a printed ring binder with all slides in colour
  • Extensive exercise and worksheets, also as digital templates
  • PM1 certificate of participation for ‘Lateral Leadership for Product Managers’
  • Module for certificate level ‘PM1-Master’
  • Daily lunch, snacks and drinks during breaks

Core topics: Importance of lateral leadership in the PM role model, management vs. leadership, self-leadership, transaction analysis, motivators and needs in the business context, neuro-leadership, sensitisation for conflict recognition and constructive conflict management, bringing about management decisions, knowing and expanding authority and power inventory, active communication design, stakeholder analysis, commitment matrix

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At one glance

In this training we will discover together how the power of lateral leadership can support you in this. We will dive into the strategies, tools and best practices that enable you to effectively navigate across organisational boundaries, resolve conflicts, gain influence and ensure productive collaboration between different teams.

Training curriculum

This 2-day practical training course offers a balanced mix of methodological input, background information and direct application to your own management situations as a product manager.

On-Boarding

In our e-learning courses, you will get to know the PM1 Essentials as a basis for the topic of lateral leadership and will familiarise yourself with the topics of transactional analysis and your personal egogram in advance.

You can complete the e-learnings conveniently according to your own schedule from anywhere you have an internet connection.

  • 4 e-learning modules for the poster of the same name Product Management Essentials
  • Questionnaire on transaction analysis and creation of egogram
  • Duration approx. 2 hours, online and self-paced

Day 1 Leadership, authority and self-leadership

Understanding leadership

In the first step, we shed light on what is behind the term ‘leadership’. We will talk about the following aspects:

  • History of leadership
  • PM role model
  • Management vs. leadership
  • I-we system model
  • Intro to neuro-leadership

Expanding authority and power inventory

Leadership is based to a certain extent on authority and power, whereby power is initially nothing more than energy. The true art of leadership is revealed in using this power wisely and sensitively to bring about inspiring and positive change. Core topics of this block:

  • Forms of authority and power
  • Personal power footprint
  • Personal development plan

Knowing and leading yourself

In order to lead others successfully, it is essential to master yourself as a leader, because true leadership begins with mastering your own strengths and weaknesses. The following topics are part of this thematic block:

  • Self-confidence
  • Self-image in the egogram
  • Understanding inner roles
  • Transactional analysis
  • Conscious use of PM roles

Day 2 Communication and conflict management

Shaping communication

Actively shaping communication creates a clear, respectful and inspiring connection between people. In this training course, you will learn about essential tools that you can use to actively manage your communication:

  • Recognising the needs of others
  • Active stakeholder management with the
  • commitment matrix
  • Gaining commitment
  • Creating communication plans

Mastering conflict dialogues

Every conflict harbours valuable lessons and opportunities for your goals and plans. We show you how to handle conflicts with confidence in order to find constructive solutions:

  • Types of conflict
  • Escalation and exit signals
  • Preparing and conducting conflict discussions
  • Feedback (3W method)
  • Conversation simulations

Bringing about decisions

In order to bring about decisions from others, it is crucial to provide relevant background information, formulate the issue clearly and build trust in your person. The training provides you with the following tools:

  • Creating clarity for yourself and others
  • Forms of decision-making
  • Checklist for decision preparation

At the end of the training, you will work out your personal development plan.

The goal: Activate your own organisation for your product goals and strategies

The ability to activate one’s own organisation for one’s own product goals and strategies is particularly important and often determines the success of the product in the end. However, the lack of hierarchical line power often poses a major challenge for the product manager. On the one hand, they are competing for resources with other product managers and, on the other, the specialist departments are pursuing their own functional objectives.

Lateral leadership skills enable you to activate your own organisation for your product goals and strategies through effective leadership ‘from the side’.

And this is how we proceed: Moderated exchange of experiences and reflection rounds combine your existing knowledge with new and complementary approaches. During the interactive group work and simulations, you can immediately test and integrate your personal insights and new behaviours. This builds a bridge to your own person and leadership situation, on the basis of which you can derive specific measures for yourself and record them in your development plan.

The target group: Product managers from all sectors

The training was designed for product managers from all industries who need more internal support for their product in order to be successful externally. It is aimed at all product managers, regardless of how much experience you already have as a product manager and regardless of whether you are a business economist, engineer or have any other training.

Your benefit: Effective teamwork through excellent leadership skills

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Purposefully selected set of methods

The training concept developed with a qualified psychologist includes specifically selected methods that you can easily integrate into your everyday PM management routine.

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Manage stakeholders effectively

You will learn and immediately apply important skills, methods and tools that will significantly increase your effectiveness as a product manager.

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Practical simulations directly during training

During the interactive group work and simulations, you can immediately test and integrate your personal insights and new behaviours using typical PM situations.

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Work out your own development plan directly

Based on our outcome-based training approach, you will not only familiarise yourself with the application of the methods. During the training, you will work out a concrete development plan for your leadership skills.

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Expert access and exchange

All trainers have themselves been product managers and heads of product management, and draw on in-depth experience and ongoing projects to establish and expand product management across various industries in the B2B environment.

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PM1 Master certification module

Secure a demonstrable qualification with the PM1 certification programme. With this training programme, you will complete a module for the ‘PM1 Master’ certificate level.

Our training locations

Our face-to-face training courses take place in attractive surroundings in a central location in southern and central Germany. No matter whether you come from the Stuttgart, Munich, Nuremberg, Frankfurt, Düsseldorf, Hanover, Hamburg, Leipzig or Berlin area: Our selected conference hotels can be reached from all corporate conurbations within 1-3 hours by car and/or train. When selecting our hotels, we pay particular attention to a balanced price-performance ratio and an optimal learning environment with a feel-good factor. You will find the exact conference venue in the date selection. You will receive further information with your registration confirmation.

Hotel Klingenstein, Ulm
Meiser Design Hotel, Dinkelsbühl
Panoramahotel, Waldenburg

What we say

The seminar ‘Lateral Leadership’ by PM1 helped me to reflect more on myself and gave me the tools to live this lateral leadership in everyday PM work in order to lead projects to success quickly.

Dr. Stefan Bockel
Senior Manager Product Management
Weinmann Holzbausystemtechnik GmbH

What we say

The concentrated load of product management – a systematic and practical approach for the product managers of tomorrow.

L. Tändler, Produktmanager, Mehrer Compression

 

The PM1 Training Programme

Our training programme provides you with all the essential building blocks for successful and effective product management.

PM1 Element Trainings

Get to know our 4-hour practical workshops with selected product management focus topics.

We advise you on your questions using our product management framework.

Product Manager Coaching

In addition to traditional training, we support you with your specific topics and tasks.