pm1 Elements | 4-hour turbo workout | online-live
Creation of a market potential calculation model
A well-founded analysis and estimate of the market potential is an important step in assessing the attractiveness of a market and making an investment decision based on this. However, it is rarely possible to find industry reports, studies and statistics that provide the exact data required for a precise assessment.
Product managers must therefore have the ability to create their own market potential calculation model and, like a detective, gradually put together the necessary information like pieces of a jigsaw puzzle.
What you can expect …
In our Elements training, we focus on different methods that help us to create such a calculation model and determine the market size and market potential.
Core topics: Identification of the 4 key aspects for market potential analysis (market size, growth potential, earnings potential, diversification potential), evaluation of market attractiveness based on market indicators, use of quantitative methods such as bottom-up, top-down, per competition and per analogy approaches, creation of a calculation model for market potential estimation for own product
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Elements training – Creation of a market potential calculation model
Build a well-founded market potential calculation model and make informed product decisions in the future.
- Compact 4-hour online-live format – can be flexibly integrated into everyday working life
- Hands-on focus: In these training sessions, you can try things out in practice and bring your own cases with you
- For newcomers, experienced product managers without training, or as a refresher
- Prior participation in the PM1 Boot Camp is recommended
- Outcome-based training approach for direct work results and maximum practical transfer
- Digital training manual as PDF
Core topics: Identification of the 4 key aspects for market potential analysis (market size, growth potential, earnings potential, diversification potential), evaluation of market attractiveness based on market indicators, use of quantitative methods such as bottom-up, top-down, per competition and per analogy approaches, creation of a calculation model for market potential estimation for own product
Your benefit
- You only book the training modules that you need to optimise your PM skillset
- Hands-on focus: In these training sessions, you can try out methods even more intensively and bring your own cases with you
- Compact 4-hour online-live format – can be flexibly integrated into your daily work routine
- Can be booked individually or as part of the PM1 Community subscription
- Prior participation in the PM1 Boot Camp is recommended
All PM1 Elements at a glance
This will take you directly to the individual element training courses.
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